KeyBank, RunVermont announce Vermont City Marathon title sponsorship for 23rd year

first_imgRunVermont and KeyBank announced today that the bank will extend its 23-year sponsorship of the KeyBank Vermont City Marathon for an additional three years.  KeyBank has been the title sponsor of the race since its inception in 1989. The relationship is the second longest marathon-corporate sponsorship arrangement in industry history, surpassed only by John Hancock’s 26-year sponsorship of the Boston Marathon.”We are tremendously proud to be part of the KeyBank Vermont City Marathon and Relay,’ said Scott Carpenter President of KeyBank’s Vermont District. ‘Nationally, the marathon has earned a high reputation among elite runners, yet the event maintains a community feel, engaging thousands of local runners, hundreds of volunteers and tens of thousands of spectators. We appreciate the national and local attention the marathon provides our company, as well as the excitement our employees feel participating in the event.”RunVermont Executive Director Peter Delaney said the staff and board of the organization have a deep appreciation for KeyBank’s long-standing partnership. ‘It is a privilege to be affiliated with a well known, community-focused company such as KeyBank,’ Delaney said. “They are a true partner and their consistent support assures we can continue to provide Vermont a great event for years to come.”‘There are very few sponsorships of this magnitude and this longevity in Vermont,’ said Tom Torti, President and Administrative Officer of the Lake Champlain Regional Chamber of Commerce. ‘KeyBank’s continuation of this sponsorship shows a real commitment, not only to the event, but to this community.’ The race is estimated to bring in over $3.5 million in economic impact for the northern Vermont area over Memorial Day Weekend each year.Registration for the May 29 race is on record pace and organizers have announced a cap of 8,000 runners, which includes 700 2-Person and 700 3-5 Person Relay Teams.  The relay is sold out and the marathon is expected to fill before race day. Runners can register for the 2011 KeyBank Vermont City Marathon at www.vermontcitymarathon.org(link is external).About KeyBank:KeyBank N.A. is one of Vermont’s largest financial services companies. A strong proponent for local economic growth, Key companies provide investment management, retail and commercial banking, retirement, consumer finance, and investment banking products and services to individuals and companies throughout the United States and, for certain businesses, internationally. The company’s businesses deliver their products and services through branches and offices; a network of approximately 1,500 ATMs; telephone banking centers (1.800.KEY2YOU); and a Web site, Key.com, that provides account access and financial products 24 hours a day.About RunVermont:RunVermont is a not-for-profit business focused on the promotion of a healthy lifestyle. The organization offers competitive and educational programs for adults and children including the KeyBank Vermont City Marathon and Relay, the MVP Health Care YAM Scram , FirstRun, Ready, Set, Run! and the Half Unplugged.  For more information, visit www.runvermont.org(link is external).last_img

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