Showrooming: 5 Ways Retailers Can Fight Back [Slideshow]

first_imgTags:#e-commerce#online shopping#retail Image courtesy of Shutterstock. Top Reasons to Go With Managed WordPress Hosting 8 Best WordPress Hosting Solutions on the Market Related Posts robyn tippinscenter_img A Web Developer’s New Best Friend is the AI Wai… There was once a time that a trip to buy something fun could be an enjoyable experience. I remember how much I enjoyed picking out my first computer, a Tandy TRS 80. I browsed Radio Shack for an hour or more, talking to the helpful employee about my plans, picking out the cassette tapes that would one day hold my programming brilliance, attempting to convince my Dad that I needed a monitor to be able to use it. That day is one of my fondest childhood memories.But retailers increasingly believe that even for luxury items, all the matters is the lowest price – and maybe they’re right. But bowing at the altar of the almighty dollar inevitably means less money and attention lavished on the shopping experience. Employees are paid less and get less training. Inventory and quality is reduced. Stores get dingy, dirty and ugly. Too often you end up shopping in a messy, over-lit warehouse, being ignored by reluctant, resentful clerks just to save a nickel on a few poorly made items. Fun.  The Online AlternativeCompare this experience with that of the online shopper. Sitting at home in comfort, you can browse the best retailers in the world. A quick search finds you the best price. The only reason to get up off the couch is that, sometimes, you may want to check out an item in person before plunking down your credit card. Ironically, that makes things even worse for brick and mortar retailers. More and more shoppers now visit retail stores only to check out the merchandise, and then buy online instead.Called “showrooming,” the practice is increasingly performed right from shoppers’ smartphones while they’re standing in the store. That means even less money for the store, and ultimately an even less pleasant shopping experience – which pushes even more shoppers online. ReadWrite managing editor Fredric Paul found that out the hard way on a recent trip to Best Buy (see Another Reason Best Buy Is Doomed – And Why That’s A Problem), but he’s not the only one. Cyril Vart, vice president of strategy and development for “innovation architects” faberNovel had an even worse experience attempting to buy a digital camera. But Vart says it doesn’t have to be this way – and he came up with a presentation on 5 ways brick-and-mortar retailers can fight back against showrooming. Let’s hope at least some real-world retailers give it a shot. 5 Ways To Keep Retail Customers Loyal In The Age Of Showrooming from faberNovel Why Tech Companies Need Simpler Terms of Servic…last_img read more

Bad breaks doomed Bolts, says Newsome

first_imgPhoto by Tristan Tamayo/ INQUIRER.netHolding to a precarious 89-88 lead with 7.1 seconds left in regulation, Meralco only needed to make an inbounds play to book its ticket to the 2017 PBA Commissioner’s Cup semifinals.Chris Newsome surveyed the floor and tried to get the leather to one of his teammates against the suffocating defense of TNT import Joshua Smith. Pressed for time, the sophomore swingman had to make a decision and threw the ball to the foot of the burly reinforcement.ADVERTISEMENT World’s 50 Best Restaurants launches new drinking and dining guide Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games However, the ball didn’t bounce the way he envisioned as it simply rolled on the floor, prone for Jayson Castro to secure the steal and give the KaTropa one more chance. Jared Dillinger immediately fouled Castro on the break, which led to a split from the line to tie the game at 89 and force overtime.Though the game still went to extra five minutes, that sequence seemed to have taken the air out of the Bolts’ sail as they bowed to the KaTropa, 104-96, and out of the 2017 PBA Commissioner’s Cup.FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSMalditas save PH from shutout“It was a turnover. They got the ball, we fouled, they made a free throw and tied the ballgame. And in overtime, we relaxed, that’s how it affected us,” admitted Newsome.While it was easy to pin the blame on the reigning Rookie of the Year for his end-game miscues, he believes it was the accumulation of those bad decisions which let the Bolts down. What ‘missteps’? LATEST STORIES “It’s just a bad decision, just one those bad breaks of the game. I tried to hit it on his foot and hope it goes out of bounds, but it rolled back in. Probably it’s just one of those breaks and you can’t control that,” he said. “I felt like everybody understands that it was breaks of the game. If anybody wants to blame me for it, then sure. Of course I know I’m responsible for what happened or at least for the things that I can control. Everything else I can’t control.”“Those are just a few possessions in the game that I can control. How many possessions happened in the game? All those mistakes add up. Perhaps you can blame it on the last possession, or you can look at the game as a whole and see a lot of the things that we did wrong,” he said.Sports Related Videospowered by AdSparcRead Next Heart Evangelista admits she’s pregnant… with chicken View comments Don’t miss out on the latest news and information. MOST READ Keys to Victory: San Miguel-Star semis series Lacson: SEA Games fund put in foundation like ‘Napoles case’ 1 dead in Cavite blast, fire Heart Evangelista admits she’s pregnant… with chicken Cayetano dares Lacson, Drilon to take lie-detector test: Wala akong kinita sa SEA Games WATCH: Firefighters rescue baby seal found in parking garagelast_img read more