Is it worth buying BT shares now they’re cheap?

first_img BT (LSE: BT.A) shares have clocked up one of the worst performances of all FTSE 100 stocks over the past five years. However, after the stock’s recent decline, the company looks cheap. But does this mean the shares are worth buying at current levels? They could be for investors with a long-term time horizon. 5G is here – and shares of this ‘sleeping giant’ could be a great way for you to potentially profit!According to one leading industry firm, the 5G boom could create a global industry worth US$12.3 TRILLION out of thin air…And if you click here we’ll show you something that could be key to unlocking 5G’s full potential…BT shares on offer Investor feeling towards BT shares has been falling for some time. It is easy to see why. Sentiment about the business has deteriorated as the company’s earnings have stagnated. The firm has also recently been forced to suspend its dividend, and it’s drowning in debt. Still, despite these issues, BT shares have some attractive qualities. For example, the company remains the UK’s largest telecommunications business. It’s unlikely to lose this crown as replicating the firm’s presence around the country could cost a competitor billions of pounds. It also has brand recognition. Most people in the UK have grown up with BT, and therefore, are more likely to trust the brand. And for fans of sport, BT Sport has the exclusive rights to some of the most important sporting events in the UK. These qualities give BT an edge over competitors. Nonetheless, they’ve not been enough to prevent BT shares from falling over the past few years. Are things about to change? The good news is that BT looks as if it is trying to change. The group’s decision to cut its dividend will free up cash for investment. Management is planning to spend billions over the next few years improving its service. Also, the company is rolling out new initiatives to improve relations with customers. This is something that’s been lacking in the past. These initiatives may help improve the company’s sales growth, but the firm’s debt will remain a problem. The group’s significant pension obligations may also continue to harm BT shares going forward. As such, BT’s reign as an FTSE 100 dividend champion may be over. If this is indeed the case, income investors may be better off looking elsewhere. That said, value investors who are willing to stick with the company through its transformation programme may be well rewarded in the years ahead if management’s efforts to rekindle growth start to pay off. BT certainly has the foundations in place to stage a significant recovery over the next few years, both from an operational and share price perspective. BT shares are trading at a forward price-to-earnings (P/E) ratio of just 5.6. That may suggest that the stock offers a margin of safety at current levels. The rest of the telecommunications sector is trading at an average P/E of 15!Therefore, investors with a long-term outlook may benefit from buying cheap BT shares today as part of a well-diversified portfolio.  I’m sure you’ll agree that’s quite the statement from Motley Fool Co-Founder Tom Gardner.But since our US analyst team first recommended shares in this unique tech stock back in 2016, the value has soared.What’s more, we firmly believe there’s still plenty of upside in its future. In fact, even throughout the current coronavirus crisis, its performance has been beating Wall St expectations.And right now, we’re giving you a chance to discover exactly what has got our analysts all fired up about this niche industry phenomenon, in our FREE special report, A Top US Share From The Motley Fool. Rupert Hargreaves has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors. Renowned stock-picker Mark Rogers and his analyst team at The Motley Fool UK have named 6 shares that they believe UK investors should consider buying NOW.So if you’re looking for more stock ideas to try and best position your portfolio today, then it might be a good day for you. Because we’re offering a full 33% off your first year of membership to our flagship share-tipping service, backed by our ‘no quibbles’ 30-day subscription fee refund guarantee. Enter Your Email Address Click here to claim your copy now — and we’ll tell you the name of this Top US Share… free of charge! I would like to receive emails from you about product information and offers from The Fool and its business partners. Each of these emails will provide a link to unsubscribe from future emails. More information about how The Fool collects, stores, and handles personal data is available in its Privacy Statement. “This Stock Could Be Like Buying Amazon in 1997”center_img Rupert Hargreaves | Sunday, 5th July, 2020 | More on: BT-A Image source: Getty Images. See all posts by Rupert Hargreaves Is it worth buying BT shares now they’re cheap? Our 6 ‘Best Buys Now’ Shares Simply click below to discover how you can take advantage of this.last_img read more