Reljić notes that the second edition of MEETEX is also planned. “Organizers, partners, and we believe that all exhibitors and customers want and expect the continuation of MEETEX, ie implementation in 2020 and beyond. But at the moment it is our priority and we are fully committed to excellence in the organization and implementation of the first MEETEX”, He concluded. MEETEX team Photo: meetex.eu It is expected that over 1200 business meetings one-on-one will be held during the two working days of the congress exchange, and the working part of MEETEX will be moderated by domestic and foreign experts in the field of business tourism. The participants will also have at their disposal informal socializing, but also an opportunity to experience Zagreb as a high-quality destination for business tourism. The first national congress fair called “MEETEX – Croatian Meeting Experience Summit” will be held in Zagreb’s The Westin from March 19 to 21. The event will bring together 60 foreign business customers, ie specialized agencies, corporations and international professional associations, organized by the Croatian Association of Congress Tourism Professionals (HUPKT) and the company Innovative Events. Croatia is one of the leading congress and incentive destinations in this part of Europe and certainly has a lot to offer to international buyers and organizers of business meetings. It is important to mention and recall the action plan for the development of congress tourism announced by the Minister of Tourism Gari Cappelli at the end of 2016. According to the Tourism Development Strategy until 2020, the product of business meetings is considered one of the potentially important tourist products of Croatia. Namely, despite occasional oscillations, market trends indicate a globally stable growth of this product, which is reflected in the performance in Croatia, the Ministry of Tourism points out. In accordance with the set umbrella goals, Croatia intends to attract around one million participants in business meetings by 2020 and, by increasing their average spending, have a positive impact on increasing revenues from congress tourism. “This type of stock exchange is extremely useful for Croatian congress tourism because in this way foreign buyers / organizers are brought directly to the destination, which is the best way to personally make sure that our products and services in this segment are very high quality, competitive in European and world markets. and give value for money”, Said Slaven Reljić, PR and marketing manager of MEETEX. The action plan for the development of congress tourism was created in cooperation with the Ministry of Tourism and the Institute of Tourism, in order to contribute to achieving global recognition in the tourism market, market repositioning from the destination of sun and sea to offer a variety of authentic content and experiences enriching the tourism production portfolio in order to increase the number of tourist arrivals and tourist consumption. More information about the MEETEX congress exchange can be found HERE. The primary goal of MEETEX is to connect Croatian providers and foreign buyers from the business tourism segment. Among foreign buyers are representatives from Austria, Azerbaijan, Belgium, Denmark, France, Italy, Latvia, Lithuania, Germany, the Netherlands, Poland, Portugal, Romania, Russia, Serbia, Slovenia, Spain, Sweden, Turkey, Ukraine and the United Kingdom. As many as 72 exhibitors from Croatia will present their offer, and 56 of them will be representatives of hotel companies, PCO (Professional Congress Organizer) and DMC (Destination Management Company) and tourist boards. The other 16 exhibitors will be representatives of companies providing technical and production services in business tourism.