Cricket leads the charge in sponsorship game

first_imgChinese mobile makers Vivo have bagged Indian Premier League title rights for the next five years at a whopping 2199 crores, which translates to roughly Rs 440 crores per year being added to the BCCI coffers.The next and the only other bid was from competing mobile brand Oppo who bid for around 1300 crores.Pepsi had the IPL title rights for the last years five year in the 2013-17 cycle for a sum of 396 crores at about 80 crores per year but dropped out after three years following the negativity surrounding BCCI over the spot fixing controversy.PERFECT PITCHVivo’s record bid shows IPL’s popularity Rs 2,199 cr Amount Vivo paid to retain title sponsorship for IPL 2018-22  Rs 440 cr/year: Vivo’s bid is 267% premium on base price of Rs 120 cr/year Rs 1,430 cr: Oppo’s bid, 2nd highestGETTING BIGGER IPL sponsorship has gone up consistently over the past eight yearsCAPTIVE AUDIENCESports sponsorship industry in India picked up speed in 2016OVERALL SPORTS SPONSORSHIPGROWTH AREASIn sports sponsorship market, team sponsorships grew by 25 per cent in 2016 (PL DROP LAST BARS SHOWING OVERALL SPORTS SPONSORSHIP)NEW ARENAS Not just cricket, other sports are beginning to make their presence felt.PLAYERS’ WIN-WINCricketers still earn more from brand endorsement deals, but athletes endorsed more in 2016 & making big money      Cricketers –   No. of brands cricketers endorsed in 2016 –   74Endorsements: Rs 279.3cr, up 5.6% from 2015  Leader: Virat KohliNon-cricketer endorsements-    82: No. of brands athletes endorsed in 2016-   Endorsements worth Rs 77.1 cr, grew at 83.5%-    Leaders: PV Sindhu, Sakshi Malik and Sunil ChhetriadvertisementCOUCH POTATOESGrowing business of sports in India corresponds with the fast growing TV viewership.last_img read more