Don’t waste the stock market crash! I’d buy these 2 FTSE 100 shares in an ISA today

first_img Our 6 ‘Best Buys Now’ Shares Enter Your Email Address Peter Stephens owns shares of British American Tobacco. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors. Renowned stock-picker Mark Rogers and his analyst team at The Motley Fool UK have named 6 shares that they believe UK investors should consider buying NOW.So if you’re looking for more stock ideas to try and best position your portfolio today, then it might be a good day for you. Because we’re offering a full 33% off your first year of membership to our flagship share-tipping service, backed by our ‘no quibbles’ 30-day subscription fee refund guarantee. “This Stock Could Be Like Buying Amazon in 1997” Click here to claim your copy now — and we’ll tell you the name of this Top US Share… free of charge! I’m sure you’ll agree that’s quite the statement from Motley Fool Co-Founder Tom Gardner.But since our US analyst team first recommended shares in this unique tech stock back in 2016, the value has soared.What’s more, we firmly believe there’s still plenty of upside in its future. In fact, even throughout the current coronavirus crisis, its performance has been beating Wall St expectations.And right now, we’re giving you a chance to discover exactly what has got our analysts all fired up about this niche industry phenomenon, in our FREE special report, A Top US Share From The Motley Fool. Don’t waste the stock market crash! I’d buy these 2 FTSE 100 shares in an ISA todaycenter_img The FTSE 100’s recent stock market crash has caused significant losses for many investors. However, it’s not the first time that the index has experienced a bear market, with it having done so on a handful of other occasions since its inception in 1984.Following each of those bear markets, the FTSE 100 has gone on to deliver a successful recovery. As such, now could be the right time to buy a range of large-cap shares following their recent declines.5G is here – and shares of this ‘sleeping giant’ could be a great way for you to potentially profit!According to one leading industry firm, the 5G boom could create a global industry worth US$12.3 TRILLION out of thin air…And if you click here we’ll show you something that could be key to unlocking 5G’s full potential…Here are two prime examples of such companies that could be worth buying in a diversified Stocks and Shares ISA today.FTSE 100 retailer NextThe recent trading update from FTSE 100 retailer Next (LSE: NXT) highlighted the impact of coronavirus on its financial performance. Its sales declined by 38% in the three months to 25 April, with its physical stores and online operations closed during part of that period.However, Next also stated in its update that it is in a strong financial position to overcome present challenges. Moreover, it has recently reopened its online operations, albeit on a modest scale, and will seek to increase the number of deliveries it is capable of fulfilling over the coming months. It is also expanding its business with a stronger presence in the beauty market.This could mean that the FTSE 100 company’s financial performance gradually improves. It may also enable Next to strengthen its competitive position relative to sector peers who may not have the financial strength to cope with a sustained period of reduced sales.With the Next share price having declined by over 30% since the start of the year, it appears to offer a wide margin of safety. Although a quick turnaround may not be possible, the FTSE 100 company’s strong market position and sound strategy could lead to it delivering high returns over the long run.British American TobaccoAfter a long period of being relatively unpopular among investors, tobacco stocks such as British American Tobacco (LSE: BATS) may become increasingly in-demand among risk-averse investors.The company recently reported that it continues to expect to post a high-single-digit rise in its bottom line in the current year. Compared to many of its FTSE 100 index peers, this may represent a highly successful result that leads to a rise in the stock’s price in the coming months.Of course, demand for cigarettes is likely to fall over the long term. British American Tobacco has repeatedly experienced declines in its cigarette volumes, although much of this has been offset by price rises that may persist. This could lead to a relatively robust financial performance from the business that provides it with the capital required to develop next-generation products that ultimately replace tobacco products.With the British American Tobacco share price down 10% since the start of the year, it could offer good value for money due in part to its defensive profile and strong earnings growth potential. Simply click below to discover how you can take advantage of this. See all posts by Peter Stephens Peter Stephens | Monday, 11th May, 2020 | More on: BATS NXT Image source: Getty Images. I would like to receive emails from you about product information and offers from The Fool and its business partners. Each of these emails will provide a link to unsubscribe from future emails. More information about how The Fool collects, stores, and handles personal data is available in its Privacy Statement.last_img read more